RCS SOLUTIONS

Rich Communication Services (RCS) is the next-generation messaging technology that upgrades traditional SMS with interactive and media-rich features. Unlike plain text messages, RCS allows businesses to share images, videos, carousels, and documents, all within the native messaging app. It also supports branded sender IDs with company logos and verified profiles, helping businesses build trust and credibility while engaging customers in a more dynamic way.

With RCS, businesses can deliver personalized experiences using interactive buttons, quick replies, and real-time two-way conversations. Features like read receipts, delivery tracking, and detailed analytics provide deeper insights into customer engagement. By combining the reach of SMS with the interactivity of modern chat apps, RCS empowers brands to connect with their audience in a secure, reliable, and highly engaging manner.


Broadcast RCS Messaging

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RCS messaging can be categorized in a few key ways based on use cases and functionality. Here are the main categories:

  • Promotional RCS:
    Used for marketing campaigns, product promotions, offers, and brand awareness with rich media.
  • Transactional RCS
    Delivers critical updates like OTPs, order confirmations, delivery status, and account alerts.
  • Conversational RCS
    Enables two-way communication between businesses and customers for queries, support, and engagement.
  • Interactive RCS
    Provides buttons, carousels, and suggested replies to make communication more engaging and actionable.
  • Branded RCS
    Showcases company name, logo, and verified sender ID to enhance trust and brand identity.

Activating RCS Messaging

Activating RCS messaging with service providers typically involves a few structured steps. Here’s a clear breakdown:

  • Choose an RCS Provider / Aggregator:
    Partner with an authorized RCS Business Messaging (RBM) provider or aggregator who works directly with telecom operators and Google’s Jibe platform.
  • Business Registration & Verification:
    Submit your company details, brand information, and supporting documents to get verified as a trusted sender.
  • Set Up RCS Business Profile:
    Create a branded business profile with your logo, company name, description, and verified badge.
  • Obtain Sender ID Approval:
    The provider will request approval for your sender ID from operators and Google.
  • Integrate via API or Platform:
    Connect your system (CRM, ERP, website, or marketing tools) with the provider’s RCS platform using APIs or dashboards.
  • Testing & Pilot Campaign:
    Run a test campaign to check delivery, rich media display, and interactive features.
  • Full Activation & Campaign Launch:
    Once approved, you can start sending RCS messages to customers across supported networks.

Contact Us

About Ice Cubes

Ice Cubes provides a host of services like Enterprise Messaging, Whatsapp solutions, RCS solutions & Email Solutions. We believe in helping businesses solve their marketing challenges. We’ve developed strong relationships with many of the world’s leading network operators and regional partners.

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